In today’s highly competitive market, providing a seamless customer experience (CX) is crucial for businesses in the chemical supply chain management (SCM) industry. This presentation explores the strategies and technologies that can be implemented to enhance customer interactions, streamline processes, and build stronger, more resilient relationships with clients. Emphasizing the importance of integrating digital tools, data analytics, and a customer-centric approach, we will demonstrate how to achieve a frictionless and efficient customer journey that meets and exceeds client expectations. In this session you will learn:

• What digital transformation in chemical SCM entails and how to leverage digital tools and platforms to improve customer interactions and operational efficiency.
• How to utilize data analytics for personalized and responsive customer service. 
• How to implement customer-centric strategies to boost satisfaction and loyalty. 
• How to integrate carbon footprint and track & trace data for transparency and sustainability.